Being one of the most accessible devices, smartphones are becoming one major player in the digital marketing scenery. Although mobile marketing strategies are evolving and getting popularized they are still immensely untapped and unexploited. Companies are often found questioning its effectiveness and limiting their budget towards this unexploited resource.
Research has proven that smartphones deliver almost twice the consumer engagement and awareness for every unit spent than any other platform. Here are some proficient and effective ways to get the best ROI.
Proximity and Range– Geotagging and Google maps have encouraged the consumers to use them for the smallest purposes. It has been seen that any ad served to the people in the localities of the establishment is much more effective than random ones. Targeting potential customers according to the location needs is suggested.
Across various channels– In this technologically advanced age, with the availability of multiple channels, maintaining an ad synergy across them is essential. The continuity of the brand’s ad within various platforms helps to create a more impactful and unforgettable image.
Creative content– Content is king and it is true for mobile marketing too. Creativity and uniqueness in the marketing strategy attract people and compels them to stay. Bright colors, unique patterns, and interesting content will elevate your traffic and enforce improved user engagement and interaction.
Personalization– Availing customization and personalization to your customers will give them exactly what they want and therefore improve your traffic and sales. Making their mobile experience effortless and accommodating is the key.