With the ever-increasing rise in smartphone usage, the market for mobile marketing strategies and trends has seen quite an upsurge. Questing the importance and requirement of mobile marketing strategies is no longer an option, especially when more than half the internet traffic comes from smartphones. With the rise of new and unique trends every day, here are some strategies that just cannot be left untapped.
Mobile Apps– More and more people every day are relying on mobile apps to do the simplest of the daily chores. Every leading business is utilizing this opportunity and trying to build an unforgettable and impressive app to dominate the market. Having a mobile-friendly website that is completely functional and responsive is what will take your business to the top.
SMS Marketing– SMS is the newest addition to the trending marketing strategies and has been turning out to be quite a successful one. Research has shown that almost 98% text messages are perfectly sent and received. This has elevated the possibility of reaching the maximum potential traffic to new heights.
Geotargeting– Google maps and navigation software are soaring in popularity and usage. Not only potential customers find it easier to search for a particular service in their area but also the provider who only has to target a selected few and not waste too much money on people that are irrelevant.
Videos– You might have been seeing video ads on multiple websites whenever you use your smartphone. This in itself speaks for its popularity and effectiveness. Short and efficient video ads are the perfect way to enhance your digital presence.